"The Secret To 'UnStick The Stuck^TM'
CEO And Start-Up Company."

Discover the Four Big Dots that YOU must connect to successfully get from your current Point A to your desired Point B. 
 
by Robert Lee Goodman, MBA, CEO & Chief ImpleMENTOR 

Please turn on sound to hear the executive summary.

What do successful companies do right when they start their company or kick off a new project or division and quickly start generating sales and profits that they need to not only survive but thrive? 

What is preventing you from getting to your Point B?

Why are you stuck in neutral when it comes to implementing your own vision for your future and the future of your own company?  What would your future be like if you could finally turn your new idea into the success you know it can be?

Is there a way to Unstick The Stuck ^TM?

If you could read just one article about how to turn your vision for your new company into a successful reality, this is it. 

I challenge you to read this entire article and not get out of neutral - and start moving from your current Point A to your desired Point B.

If you are...

• Seeing a vision of your own company you can almost reach out and touch...
   
• Starting a new company and have things in motion - but not sure which direction to paddle...
   
• Need to develop meaningful and realistic strategies and tactics that can be genuinely implemented...
   
• Starting any new project that seems to have so many moving parts that you aren't sure you know all the action steps required...
   
• Stuck and frustrated by your lack of progress and success...
   
• Wanting to know all the steps required for success - but are a total virgin to start ups...or managing complex or complicated projects...
   
• Wanting a detailed step-by-step action list and guide of everything that has to happen so you can get from your current Point A to your desired Point B...
   
• Wishing you had financial guidelines for YOUR vision - so you knew how much to charge...and what kinds of people and operating costs that will be required to really make a profit with your new company...
   
• Wanting to REALLY know what it was going to cost you to start the company or project and get to break-even cash flow...and what kind of real profit you were going to make each year...

If those are the kinds of questions you have in the back, or front, of your mind...then you about to learn what you need to know - before you waste another day or night in neutral - or, worse, going in the wrong direction, maybe enthusiastically.

What You Will Discover In The Next Five Minutes

In the next five minutes, I'll describe the Four Big Dots you must connect for success. 

Don't start any new company or venture until you know what you need to know...and have learned what you need to learn.

Listen closely. 

This is an incredible opportunity for you - but only if you take the first step.  Your first step is to read this article in its entirety.  Please don't just skim through it - it's important to you that you know all of the Big Four Dots you will need - and how to make sure you do them right.

Here are a few things you'll learn from reading this article:

• The Four Big Dots that you MUST connect to succeed.
   
• The deal-killing risks you will face if you don't take into account the Deviled Details for successful implementation of any new idea or venture.
   
• Exactly how each part of The Deviled Details Action Planning Service DIRECTLY relates to YOUR own company.
   
• How properly using your own Deviled Details will keep you from "The Only Thing Worse..."
   
• How you need to properly and realistically balance planning and analysis paralysis.
   
• What you and your company need to know about "The What" and "The When" - "The How" and "The Who."

Secrets of a Start Up Company Junkie

My name is Robert Lee Goodman.   First, let me give you a little background on me and some hard fought credentials I’ve gained during the past three decades. 

After completing my MBA, I successfully started four dozen of my own companies, hiring hundreds of employees and raising $25 million from investors and venture capital firms. Some of these companies included:

• A $100 million real estate investment company with a diverse portfolio – buying everything from apartment complexes to office buildings, office warehouses and mini warehouses.
   
• An asset management company subsidiary with operations in five states overseeing 45,000 rental units.
   
• I built one of my companies into the seventh largest self storage operation in the nation.
   
• A software company with products on the shelves of 5,000 retail outlets nationwide. I wrote the first program, for real estate investment analysis, staffed the company with about 50 great folks, and ended up taking the company public with a reverse merger into a public shell.
   
• A financial services company buying defaulted loans from the FDIC and RTC for five cents on the dollar after the debacle caused by the Tax Reform Act.
   
• An NASD broker dealer company, raising $25 million from angel investors and VC for my own companies.
   
• A worldwide consulting company, Ceo Resource LLC – consulting for the past 15 years on a 1:1 basis with over 2,000 entrepreneurs and start up CEOs, a lot of them probably with a start up company a lot like yours.

I didn't tell you all of that for any bragging rights....but to simply show you that I really am a Start Up Company Junkie.  I’ve been there, done that….mucho times.  I not only have the tee shirt…I’ve got multiple suits of armor that have been used in battle after battle with all the dragons that try to kill start up companies!

In spite of all the dragons, I love starting companies - and helping other start up junkies to be successful!  If you're like me and most other entrepreneurs, this stuff gets in your blood.

Once you start, it will be hard, if not impossible, for you to go back to working for somebody - ever again.  There is just something so exhilarating...so liberating... about being in control of your own destiny!  This freedom, like most, does not come free.  You have to plan the work and work the plan, as the adage says, to have the success necessary to enjoy the freedom. 

All of my three decades of experience means I can probably help you immensely with your own plans, your own dragons and your own success…and save you a tremendous amount of time and effort starting your own company or your next major project - and keep you from having to re-invent wheels that I’ve already invented.

The Deviled Details ^TM 

I'm sure you've heard the proverb, "The devil is in the details."  I call it “The Deviled Details.” These Deviled Details are almost always what keeps folks closer to their Point A than their Point B.

One of the key issues mentioned by several of my clients was that they did not know what to do first.  And those who knew what to do first did not necessarily know what to do next.   

They reported being "stuck."   

They reported being unsure of how to implement all the various “details” required to fully implement everything that was required to start their company or their new project. 

However, if you've never started a company that generated money in your pocket outside of selling stuff on eBay, then get ready for a long list of action items that will be required to get you from your current Point A to your desired Point B. 

This long list of action items, business strategies and tactics are what I call “The Deviled Details ^TM” required to get you to your desired point B. 

That’s one of the goals of my Deviled Details Service: To give you the comprehensive Deviled Details to get you to your desired Point B as efficiently and effectively as possible.   

Another one of my goals is to “Unstick The Stuck ^TM.”   

What ARE The Dots That YOU Need Connecting? 

During a recent conversation with one my consulting clients, I mentioned that she needed to, "connect the dots" for her new business. 

The client, Debra, responded, "That’s the problem – I don't even know WHAT the dots are supposed to be!" 

She, like many of you, had moved from the corporate world to the online world... and was overwhelmed by all the "stuff" that was required for setting up and running her own Internet business.  

Debra is very good at what she does – marketing and copywriting – but her skill sets and experience level were not based in management and all the other disciplines and "hats" that must be worn by a small company CEO. 

As a consequence, she wasn't able, on her own, to identify all of her own dots that needed connecting. 

YOUR Dots - And YOUR Point B 

How about you?  Do you understand your own strengths and weaknesses?  Do you really know what is required to get to your desired Point B?   

Or, are you like my client Debra, and don't even know what the dots are that need connecting? 

That's another goal of my Deviled Details Service: to identify all of your “dots” so you have a detailed map that will get you to your Point B. 

Having spent the last three decades working with entrepreneurs, I've seen way too many times where their arm waving and generalizations tried to gloss over these dirty details required for realistic implementation.   

As a result, way too often these ignored and trivialized Deviled Details ended up as major, and often lethal, dragon attacks that required constant slaying as these entrepreneurs moved down the path toward their own Point B. 

Another of my goals with my Deviled Details Service is to minimize your own dragon attacks as you move forward with your own personalized implementation of your vision for your new company or project. 

The more dragons we can keep from hatching - the fewer dragons you will be required to fight and slay on your own path to Point B. 

A critically important component in keeping these dragons at bay is to make sure you understand the financial parts of your new business or project. 

This Deviled Details Service includes my developing a comprehensive financial model for your new company.  This financial model will show you YOUR expected startup cost, sales forecast, personnel needs an operating costs for your own company. 

Math and numbers and financial spreadsheets may not be of any interest whatsoever to you in general – but these numbers equate to real dollars into, and out of, YOUR pocket.  So you might, just maybe, in this case want to pay attention. 

Your new company's future WILL depend on it. 

“The Only Thing Worse...” 

One of my favorite proverbs is, "The only thing worse than going the wrong direction, is going the wrong direction enthusiastically!" 

One thing about us entrepreneurs: we love doing things enthusiastically. 

The problem, of course, is that if we go charging off in the wrong direction, at some point in we had to stop, turn around and retrace our steps back to Point A and start all over again.   

The upshot of starting over again is all the time, energy, effort and money that you just spent going down that dead-end trail is mostly wasted – the time spent going the wrong direction delays your successful implementation of your vision. 

It also means that you need more money, more time, more effort than you would have otherwise needed if you had done a better job of planning and pick the right direction to begin with. 

That's really the purpose of The Big Dots that are covered in this Deviled Details Service.   

Even if you just do a little bit of work on each of the Big 4 Dots...even if you only generate a couple of dozen action items...even if you only make sweeping approximations for your underlying business model assumptions, you're probably going to be much better off because you've eliminated some of those wrong directions. 

The more time you spend on all of those Deviled Details, the more wrong directions get eliminated.  The more wrong directions that get eliminated, the much more likely will be your success. 

So, what's it worth to you? 

How many hours are you willing to invest in order to eliminate as many wrong directions as you possibly can?  One?  Five?  Ten?  Hundred? 

How many hours, months or years are you going to waste, otherwise, cleaning up the mess from not doing it right the first time? 

How many dead-end trails will you take from going the wrong direction?  How many dead-end trails will critically jeopardize the very future of your new venture?  What will THAT cost you?

Here's Part Of What You Get With
The Deviled Details Action Planning Service :

The Service is organized into The Four Big Dots: 

Big Dot #1: Your Personal Plan– After 30 years in business and after consulting to over Two Thousand entrepreneurs and start-up company CEOs, one fact is crystal clear.  If your personal goals and your company goals are not congruent, your life will be filled with dragons galore.

I step you through 82 pivotal questions that very quickly help you define what you want for YOU:

• What are YOU going to be doing five years from today?
   

• What are the right tactical and strategic decisions for YOU?
   

• Unless you know where you're going in your personal life, it's going to be difficult to make a lot of the right business decisions.
   

• You're getting ready to start down a long path that might lead to success and riches – or failure and ruin.  Your journey down this path may consume a good portion of the next year or even decades of your life.
   

• The question is: are you going to end up with a business life that is totally congruent with your personal needs – and the needs of your family?

There are, of course, no wrong answers to any of the 82 questions I am going to ask you. Just different answers.

But, short of catastrophe, five years from today WILL happen. You might as well choose the direction and the destination YOU want.

The journey has already started. 

Are you SURE you are going the right direction?  Is your new company on the same right path?

Find out for sure with The Deviled Details Action Planning Service!

Big Dot #2: Your Action Plan – The most important concept to learn for realistic Action Planning is a very simple equation that almost everybody in your entire organization and family can understand:

W³ = Who? Is Doing What? When?

• This is the part that makes people accountable.
   

• This is the part that makes sure you don't overlook needed resources and what they're going to cost.
   

• This is the part that so many first–time entrepreneurs try to arm–wave over and trivialize so much – that they end up killing their company.

The goal of my Action Plan is to include EVERY major and semi–major milestone that has to be accomplished in order for you to realistically move from your current Point A to your desired Point B.

Once we complete your individualized Action Plan, it will probably contain HUNDREDS of specific, prioritized actions that you will need to take, dots that you will need to connect, in order to successfully implement your vision for YOUR new company. 

How many Action Items are on your current list for successful implementation?  Could you benefit from comparing your current list with the HUNDREDS of specific, prioritized actions we will generate for you with my Deviled Details Service?

Find out for sure with The Deviled Details Action Planning Service!

Big Dot #3: Your Financial Model – This shows the math behind your business concept and how you're going to actually end up making a net profit.

Many entrepreneurs, and even those producing business plans for others, often greatly underestimate the critical importance of the numbers.  The underlying driving assumptions for the entire business model have GOT to be realistic, implementable and believable – or the projections will be worthless and the narrative part of a plan will be irrelevant.   

Doing the numbers wrong is a primary reason so many start–up companies fail. 

However, when you start a new company or major new project, some immediate questions are raised:  

• What specific products will you produce or services will you offer?
   

• What will you charge for each of these products and services?
   

• How many customers will you have each month and each year for each of your products and services?
   

• What kind of organization and organizational cost will be required to both be in business and provide your customers with an outstanding experience every time they buy from you?
   

• How much cash investment will be required for genuinely realistic implementation and to get past break-even cash flow?

Your answers to these questions and the underlying arithmetic from these numbers will define your financial model for your company.

Not sure where to start when it comes to defining your own financial model? 

That's the purpose of this section – to generate a financial model for YOUR new company, with YOUR proposed products and services, with YOUR ideas for personnel and operating costs.

Do you REALLY know your cash requirements and net profit goals for the next 3-5 years for your new company or project?

Find out for sure with The Deviled Details Action Planning Service!

Big Dot #4: Your Business Plan – This is where you identify your market niche and micro niche, your strategy and tactics for rising above the noise level, what you're going to do to grab your prospective customers’ attention and exactly how you intend to motivate them to pull the trigger and actually buy your products and services.

This is the fourth of the Four Big Dots that need connecting for your new company – and asks you about 150 questions about YOUR new company that will help you develop the strategic insights that you will need in order to produce a realistically implementable action plan of tactics. 

This Business Plan Planning Worksheet is not so much a template but is, instead, a framework for data gathering, brainstorming and decision–making. 

For each question, I coach you to drill down as deeply as you can, anticipating every possible nuance of detail that relates to each topic.  I want you to try to imagine all that you will need to know to make the right, informed managerial decision, how you would find the best answer and what decisions you make with that information for each of the 150 questions.

Some of the items on this checklist may generate some new thinking or drive some brainstorming activity between you and your team members – both of which are good things!   

However, the more comprehensive your answers to these questions you can give now, the better focused will be your vision of your new company or project and the more likely will be your success during execution and implementation.

Can you answer the important strategic questions about YOUR new company?

Find out for sure with The Deviled Details Action Planning Service!

Getting From Your Current Point A To Your Desired Point B

With The Deviled Details Action Planning Service Course, you learn how to connect the Four Big Dots specifically for YOUR company.

You have already learned how the Deviled Details of the Four Big Dots are what keep most entrepreneurs from getting from their Point A to their Point B.

With The Deviled Details Action Planning Service, you will learn how all four Big Dots are interrelated for your own company - and how not doing even one of the Dots correctly can be a deal killer that will block your path to success.

Seeking Investor or Venture Capital?

Are you considering the romance and seduction of angel investors or venture capital? 

If so, your credibility will be significantly enhanced by completing The Deviled Details Action Planning Service.  Prospective investors will be able to clearly see your game plan - and understand how well thought out your implementation steps are. 

This can give you a huge competitive advantage over other, competing investment opportunities where those companies only have arm-waving generalizations in answer to the hard questions prospective investors can ask.

With The Deviled Details Action Planning Service, you will be prepared for virtually any question that prospective investors might ask.  And, the great thing is:  it isn't just all for show. 

You really will be much better prepared to get your new company to your desired Point B - the same Point B that you will be promising prospective investors - all because you were smart enough to see all the benefits of investing in The Deviled Details Action Planning Service.

Here's What You Won't Be Getting

Now that you've seen what is included in The Deviled Details Action Planning Service, here's what you won't be getting:

• You won't get hype about how to get rich quick from starting your new company.  Starting a new company, online or offline, is a LOT of hard work with dragons galore. 
  
  What you will get is a no-nonsense course that will teach you what you need to know to avoid a lot of deadly dragons and how to keep others from hatching.
   

• You won't get advice from some freshly minted MBA who has never actually done it. My own Presidential / Key Executive MBA is seasoned and amplified by 30 years of CEO-level experience. 
  
  With The Deviled Details Action Planning Service, you will benefit directly from my three decades of personal hands-on experience conceiving, forming, founding, funding and building nearly 4 dozen corporations, joint ventures and partnerships - and helping, on a one-on-one basis, over 2,000 diverse companies in over three dozen countries on six out of seven continents with their business planning, fundraising and plan implementation.
  
  (I am offering a 99% discount for my first client based in Antarctica!)
   

• You won't get a bunch of generic, sample documents that were written for a school project or mocked up as quickie examples.  What you will get are real life documents - all for YOUR company - so you can see how all the documents relate to you in YOUR real life. 
   

Here's What Else You Will Be Getting

Epiphanies.

My goal with everything I offer, everything I do, including The Deviled Details Action Planning Service is to give you what I call "Epiphanies for Implementation."

Just one epiphany, just one insight, just one single idea, just one “Ah ha…” can be worth thousands, tens of thousand, hundreds of thousands of dollars for you and your company.

• These can be offensive epiphanies such as increasing revenues or new product ideas…or finding your funding even quicker.
   

• These can be defensive epiphanies such as cheaper cost of goods, lower expenses from operations, slaying start up company dragons, avoiding securities law violation and jail time.

Look for those epiphanies in everything you do, in all the training you take, all the consulting you use – whether with me or with someone else. It is the power of these incremental epiphanies that make continuing education like this course so helpful – especially for those students, those mentees, who pay close attention and are constantly thinking, “How can I use any part of this specific part to improve or accelerate what I am doing?  How can I use it to keep from making an expensive or critical mistake?”

Usually, you will find a lot more than just one epiphany – especially in a course like this – if you can simultaneously read and participate both convergently AND divergently.

• Divergently – consider any and all ways an idea or thought might expand the scope of what you currently thinking.
   

• Convergently – consider any and all ways an idea or thought might tightly apply to what you are already doing and planning, to make it better, faster or more profitable.

My goal with The Deviled Details Action Planning Service and with my Action Planning Service…is to generate as many epiphanies as I can for every client.  But, as I said, it requires your divergent and convergent participation!

My intuition is that you will see overwhelming benefits from all that you learn, and all the epiphanies you gain, from The Deviled Details Action Planning Service…total benefits, when you add them all up, that are worth MANY times the amount you invested in the tuition for this service.

My hope is that all of these benefits will give you a GREAT ROI on your investment…. and the ideas and documents we generate for your company GREATLY increase your probability of not only surviving - but thriving!

How Much Is All This Worth to You?

What will it cost you to try and get to YOUR Point B alone?

How many dead-end trails will you take from going the wrong direction, maybe enthusiastically?  What will that cost you?  How much will your risk increase?

How about you?

How much is the success of your new venture worth to you? What is the value to your future and the future of your new company or project? How much time and money will you waste if you don't benefit from The Deviled Details Action Planning Service? 

What's it worth to you to learn the right action steps - from a serial entrepreneur who is a seasoned, international consultant to thousands of start up companies?

The Deliverables With Your Deviled Details Action Plan

Deliverables included with my Deviled Details Action Planning Service: 

·         Five hours of one-on-one telephone consulting and brainstorming with me about your current Point A – and how best to get to your Point B.

·         A detailed five year financial forecast for your company - including start up capital needs, revenue forecasts, profit and loss, cash flow, break-even analysis, balance sheet, ratio analysis and an analysis of your company’s future valuation.

·         A customized mind map showing the major moving parts of your company in a graphical, non-linear manner that will help you with brainstorming, problem solving, team building, decision making and visual thinking.

·         Your primary strategy and tactics realistically defined and tied to your financial projections so you have increased clarity of your Point B – and how to get there.

·         A prioritized Action Plan in Excel format that will specify all the major and semi-major milestones for your company's next 12 months, listing your W Cubed = Who? Is Doing What? When? - For each line item on your Action Plan. Since this is in Excel format, it is easy to update and enhance as schedules, resources, problems and opportunities change. 

How else will you gain this kind of clarity about your company?  How else will you realistically develop these mission critical plans for action in a timely manner – before it is too late for you and your company?

The good news for you is that The Deviled Details Action Planning Service is affordably priced at only $3,900 for your individualized consulting. 

Isn't your future, and greatly increased chances for the successful completion of your vision of your new company or project, worth a total cost of only $3,900?

Reserve your spot now for The Deviled Details Action Planning Service!

Now Comes the Catch

I know. You're sitting there reading this...and already counting the chips from considering the riches you'll earn from finally starting your company or new project and generating sales that you need to kick it up to the big time.  You already see success is close enough to touch - especially now that you can see all the great benefits of using my Deviled Details Action Planning Service.

But there's always a catch, right?  Here's the one for The Deviled Details Action Planning Service: I have very limited slots available for this kind of intensive one-on-one mentoring and coaching. 

I don't delegate ANY of this - my Deviled Details Action Planning Service clients get the benefit of my Compound Knowledge gained from my three decades of experience working with over 2,000 other entrepreneurs. 

However, my availability for one-on-one mentoring can be very limited due to my other client, corporate and personal commitments and time requirements.  Hence, some of my mentoring options may be unavailable at any given time.

As of the time of this last update to this web page, I currently have time slots for only FIVE new clients for my Deviled Details Action Planning Service.

The Waiting List

This number of available slots for my Deviled Details Action Planning Service may be different right this minute - so reserve your spot NOW for one of the few available slots left. 

If all the slots are currently filled, you will be automatically added to the waiting list - in the order in which you sign up and make payment. 

If you are added to the waiting list, 100% of any payment you made will be immediately refunded until such time we actually begin working together. I use the payment as my litmus test to make sure a client is serious and committed to using my services.  Hence, even though I immediately refund the 100% payment if all slots are filled, it is the only way to get on the waiting list.

Once a slot becomes available (usually from me wrapping up the service with another client) and your spot is next on the list, you will be contacted and offered the next slot.  If you want it then and are ready to pay at that time, great!  If not, your name will be taken off the waiting list, and the next person on the list will be contacted.

Get Started With Your Journey to YOUR Desired Point B
Right Here - Right Now

Don't want to have to wait? Sign up now!

You can almost taste what it will be like to finally have your own company or have your new project in place - and what it will mean to you and your own future - when your company not only survives but thrives with success.

So, what ARE the Deviled Details required to take YOU to YOUR desired Point B?

That’s the purpose of The Deviled Details Action Planning Service – to give you the insights to design your own business model, your business plan, your action plan, your personal plan to answer all the questions that come with your desired Point B.

In a hurry to get to Point B?  Need individualized, one-on-one mentoring on all the steps described in The Deviled Details Action Planning Service?

Need an experienced "WHO" to get your "WHATs" done quickly?

My Deviled Details Action Planning Service is focused on expediting completion of all Four Big Dots for you and your company.

The cost is only $3,900 and is subject to availability. Reserve your spot now by clicking The Deviled Details Action Planning Service and start moving from your current Point A to your desired Point B.

Wishing you stellar success for your start up company,

Robert Lee Goodman, MBA
Ceo & Chief ImpleMENTOR
www.Virtual–Exec.com

PS: Contact me today to discuss how my mentoring and other Virtual Executive Services can help you and your company better succeed.

PPS:  Can't afford to go first class with one-on-one individualized mentoring?

Want something to get you going while on the wait list for individualized mentoring?

Get my Workbook "Teleseminar Secrets Implementation - The Deviled Details" for only $97 and use it as a guide for your own Deviled Details Action Planning for your company.

Click the book cover to find out more information and to order your own copy at zero risk. 

Immediate download delivery to you in the next five minutes!

Roberts Rules Of Order:

Give the Action Plan its best possible chance
Get the very best WHOs that really know
HOW to get all of your WHATs done,
WHEN you need them to be done!

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Email: Ceo@CeoResource.com          Telephone: 727.466.5500

Price and terms of any and all services and products may change, without notice, at any time. “Teleseminar Secrets Implementation”, “UnStick The Stuck”, “Epiphanies For Implementation”, “Chief Dragon Slayer ", "Ceo Resource ", "Slaying Dragons For Entrepreneurs and Their Start Up Company ", ImpleMentor " , "ImpleMentor Service", "Chaos Planning", "Start Up Company Workshop", "Start Up Mentoring", “Start Up Company University”, "Deviled Details", "Action Accountability", "Chief ImpleMENTOR", "Who? Is Doing What? When?" are Trademarks of Ceo Resource LLC and exclusively licensed to Robert Lee Goodman.  All products, services and access to this site are offered in accordance with the Terms of Service listed herein.
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