The risk of major penalties to you and your company are just too great to do this wrong. Look at what happened in this one case:

Commission Halts Unregistered Activity
By Semisub, Inc., Curtiss E. Jackson and Joshua M. Heller

Harrisburg, PA, 03/21/2008 — To halt the offer and sale of unregistered securities in Pennsylvania, the Pennsylvania Securities Commission issued a Summary Order to Cease and Desist against Semisub, Inc. (Semisub), an entity with an address in Westlake Village, California, Curtiss E. Jackson (Jackson) and Joshua M. Heller (Heller), individuals also with an address in Westlake Village, California. Jackson was Semisub’s chief executive officer and chairman; Heller was a “private equity associate” of Semisub. Semisub was in the business of developing, owning and operating proprietary semi-submersible vessels for the tourism industry and was offering for sale shares of common stock (Stock).

In or about February 2008, Heller telephoned at least one Pennsylvania resident (PA Resident) and offered the Stock for sale. Heller stated that Semisub is looking for investors interested in making “huge” capital gains in the “not so distant future”; that the minimum investment in the Stock is $50,000; that the total offering is $8,000,000; that each share of Stock costs $1.00; that the return is 7 – 10% based on Semisub having one vessel in the water doing business, but once Semisub has four vessels in the water, the return increases to 54%; that Semisub plans to go public; that Heller’s sales commission as a “private equity associate” is around 8% for the sale of the Stock; and the PA Resident would not be expected to do anything else to invest other than to send a check.

In or about February 2008, Heller sent offering materials (Materials) on behalf of Semisub, including a Private Placement Memorandum and a Subscription Agreement, to the PA Resident via overnight mail. The Materials state that Semisub will use investor funds to expand vessel construction and for capital purposes; that Semisub is offering 8,000,000 shares of Stock for a price of $1.00 per share; that Semisub has completed raising approximately $5,800,000 of the $8,000,000 offering to date; and that a 12% rate of return is expected for the Stock during the first year.

In or about February 2008, Heller telephoned the PA Resident and stated that the PA Resident could invest $25,000. The PA Resident had no substantive, pre-existing relationship with Semisub, Jackson, or Heller. The PA Resident was not an accredited investor under Rule 501 of Regulation D, and did not have sufficient knowledge and experience in financial and business matters to be capable of evaluating the merits and risks of the investment.

The Commission ordered Semisub, Inc., Curtiss E. Jackson and Joshua M. Heller to stop offering and selling the Stock in the Commonwealth of Pennsylvania, in violation of the Pennsylvania Securities Act of 1972, and in particular Sections 201 and 301 thereof.

Any further solicitations or sales made by these respondents in Pennsylvania will constitute violations of the 1972 Act and the Commission’s Orders. Any person who is solicited by or has information about these respondents is asked to immediately notify the Pennsylvania Securities Commission by calling 800-600-0007.

Full details at PA Securities Commission Website

The services of Start Up Company University can help you avoid this kind of attention and action. Sign up now for the Funding Foreplay Audio Course. It will teach you how to properly raise the investment funding you need for your own start up company. If you need 1:1 mentoring, coaching or management consulting, please reserve an hour or two at www.StartUpCompanyMentoring.com.

I’m pleased to tell you about my own new company – Start Up Company University – which is a division of Ceo Resource LLC. The first product offered by Start Up Company University might make all the difference to your own company’s future.

Funding Foreplay is a four module audio training course that teaches start up company CEOs like you – how to properly prepare and present the dozen documents you must have to successfully romance and seduce angel investors and VC to invest in your company.

I’ve condensed and distilled down the techniques that have taken me three decades to acquire and fine tune with my own real companies and my own real deals. Funding Foreplay includes over five hours of audio – and over 390 pages of real life, highly confidential, documents you can use as guides for your own dozen documents.

The introductory price of Funding Foreplay will double after the sale of the first 500 courses. You can learn to speak the language of investor love and grab Funding Foreplay at half the price…if you hurry.

After 500 are sold, the price of Funding Foreplay will double – which is still an incredible price for all that’s included. It’s just not as incredible as the introductory price that will be paid by the first 500 fast moving, decisive entrepreneurs who will jump on this offer.

Click on www.FundingForeplay.com to see how this audio course will help get your own new company started and funded…and so you can grab the half price offer while it lasts.

Wishing you stellar success for your start up company,

Robert Goodman, MBA
Ceo & Chief Dragon Slayer
www.StartUpCompanyUniversity.com

PS: While you’re at the www.FundingForeplay.com site, be sure and find the link to the coupon that will get you a 100% discount on the entire Module 1 audio for Funding Foreplay – if you’re one of the first 1,000 to request it. I really hope you are one of the lucky ones.

This one is filed under “Dragons – Fundraising: Can I Use Investor Money To Pay Me Back?”

Question:

Love the blog! Finally someone answering real life startup company questions! I want to raise $1.8 million for my computer business to take it to the next level. Can I use $250,000 of the $1.8 million to pay me back the money that I have already invested in getting my company started?

Thanks again!

Walt

Answer:

This is one of the most frequent questions I get from clients: Can I get back all of my money that I have invested so far in starting my company from the new investment dollars I get from angel investors or venture capital?

The short answer is almost never.

• Most will see it as a red flag and not invest.
• Most want to see you so committed, financially, to the company that you can’t afford to let it fail.
• If you don’t get paid back, then the company only needs $1,550,000 instead of $1,800,000 to accomplish the same goals that are in your business plan.

The longer answer is maybe a little.

• Sometimes…not often…but sometimes…you might be able to pay yourself back some…or have the company assume, say a working capital loan you took out….or assume responsibility for a second mortgage on your house where you can document that all the funds went into the company.
• The other way that sometimes works is with direct payments to others that you’ve made. For example, say you hire that great consulting firm, Ceo Resource, to help your start up consulting, business plan and PPM prep work. Let’s say, you have already paid them $10,000. What you might do is list Ceo Resource as a start up expense in the start up expenses table even though you have already fronted the payment for their incredibly worthwhile fees. In this case, you turn in the receipt after the funding like an expense report…you have accounted for the expense on the start up costs table…so the numbers balance. However…if you are going to do this…be sure and disclose it in full and glorious detail in the PPM.
• Obviously, the bigger the amount you want back to you, the more resistance from prospective investors.

There are always exceptions….a client in Chicago insisted their board members, who were their first round investors, get back $1 million in start up funding of the $2 million they had invested. I jumped up and down strongly advising against it for the reasons that I just mentioned…but the client always gets the final vote. They did allow me to totally disclose the payback in the PPM I did for them.

So, what happened? They sold the whole $5 million deal out to the first investment group who saw the deal…and the board members got their $1 million. The company had such good traction on a product that was already in the marketplace that the investment group agreed to the terms. So, even with all of my experience, I can be wrong. However….it is the only time that any client in 30 years has ever pulled out more than $100,000. Ever.

Don’t count on being an exception.

All of this brings up another issue for those of you who are going to be seeking investor funds.

• You will only have one shot with most prospective investors. They are not shopping at Baskin Robbins – you can’t offer them 31 flavors of your deal.
• For example, like we were just discussing – how much, if any of your own seed capital should you try and get back in your offering?
• You might be tempted to give it a try…trying to get back all your money with the idea that you can negotiate if anyone brings up the issue.
• The problem is that you probably won’t have the chance…prospects will just tell you they are not interested…or even more likely, “It just doesn’t fit our criteria at this time….” Meaning you probably won’t often get a real voiced objection. Just another no. And no chance to have a discussion for renegotiation.

So, you pay your money…you take your chances…..but you want to do all you can to GREATLY increase your chances – so be sure and structure your investment offering right the first time!

Ask YOUR Question

Go to www.StartUpCompanyQuestions.com and ask your own question. You might see it answered here – and you will get invited to a FREE teleseminar and webcast on the “Top 21 Questions Entrepreneurs Want to Know MOST about Start Up Companies!”

Robert Lee Goodman, MBA
Ceo & Chief Dragon Slayer
www.CeoResource.com

PS: Next month I will be releasing a new Audio E-book Coaching Series, “Funding ForePlay – Getting Ready to Romance the Money For Your Start Up Company.” In addition to the multiple-module audio, you will get the ten real life sample documents (over 300 pages) that you can use as guides to develop your own “must have” ten documents – that you NEED before you are REALLY ready to romance the money. You can use these ten documents as templates for your own documentation base to help ensure that you competently and legally raise the funds for your new company.

I will be offering the first 500 copies at less than half the regular price of $795. If you are one of the first 500 paying clients, you can get all the audio modules and all the sample documents which are discussed in detail with the audio e-book for only $395. If you hired me to work with you individually to provide this same level of information, the cost would be well over $10,000. Now, you can get the information, insights and sample documents you need for under $400 IF you are one of the first 500.

After 500 copies are sold, the price WILL go to $795. I haven’t set up the shopping cart for pre-pays yet. However, if you want to make sure you are one of the lucky 500, send me an email with the subject, “Make me one of the lucky 500″ and I will let you know if slots are still available and how you can pre-pay directly and reserve your copy.

This one is filed under “Dragons – Fundraising: Can I Spend The Investor Money As I Get It?”

Question:

Thanks for your comments about accredited angel investors. It was very helpful. We just finished your business plan and are starting to pitch our deal to angel investors and venture capital. Since we are already spending money on buying stuff for the company, can we start spending the investor money as we get it?

Steve

Answer:

The first thing you need to buy is a big sword – so you can fight off all the dragons that are getting ready to hatch! Firstly, you didn’t say – but I hope you have a Reg D PPM for a LOT of reasons. Please see FundRaisingDocuments.com

One of the things that should be covered in your Reg D PPM is how you handle investor funds as you receive them. For every successful offering I have ever been involved with or even watched from the sidelines, the money is ALWAYS escrowed as it is collected. That means that the money is deposited in a separate, untouchable escrow account UNTIL all of the minimum level of funding is reached. None of it goes into the company’s operating account until then.

Why?

If you are raising $1 million as an example, the investor who gives you the first $100,000 is going to be as protected as the investor who gives you the last $100,000 if it is all escrowed. If, instead, you spend the first investor’s money on starting the company while you are still trying to raise the rest, he is at substantial risk:

• You business plan is built around having a total of $1 million in order to successfully implement the plan.
• If you are unsuccessful in raising all $1 million, it means you can’t implement the plan.
• Which probably means you will run out of cash and go out of business AFTER you have already spent the first investor’s money!

Even semi-sophisticated angel investors understand this and you will find it virtually impossible to raise your funding for your start up company unless the funds are escrowed OR you get all $1 million, in our example, from one group. In that case, they can ensure the same thing: full funding before you start using the money.

If you don’t have a PPM, get one. If you already have a PPM, make sure it has the escrow language in there. It’s hard enough getting angel investors to write a check that will clear the bank. Don’t make your task even more difficult!

Ask YOUR QuestionGo to www.StartUpCompanyQuestions.com and ask your own question. You might see it answered here – and you will get invited to a FREE teleseminar and webcast on the “Top 21 Questions Entrepreneurs Want to Know MOST about Start Up Companies!”

Robert Lee Goodman, MBA
Ceo & Chief Dragon Slayer
www.CeoResource.com

PS: Next month I will be releasing a new Audio E-book Coaching Series, “Funding ForePlay – Getting Ready to Romance the Money For Your Start Up Company.” In addition to the multiple-module audio, you will get the ten real life sample documents (over 300 pages) that you can use as guides to develop your own “must have” ten documents – that you NEED before you are REALLY ready to romance the money. You can use these ten documents as templates for your own documentation base to help ensure that you competently and legally raise the funds for your new company.

I will be offering the first 500 copies at less than half the regular price of $795. If you are one of the first 500 paying clients, you can get all the audio modules and all the sample documents which are discussed in detail with the audio e-book for only $395. If you hired me to work with you individually to provide this same level of information, the cost would be well over $10,000. Now, you can get the information, insights and sample documents you need for under $400 IF you are one of the first 500.

After 500 copies are sold, the price WILL go to $795. I haven’t set up the shopping cart for pre-pays yet. However, if you want to make sure you are one of the lucky 500, send me an email with the subject, “Make me one of the lucky 500″ and I will let you know if slots are still available and how you can pre-pay directly and reserve your copy.

This one is filed under “Dragons – Fundraising: What Are Accredited Investors And Why Should I Only Raise Money From Them For My StartUp Company?”

Question:

I’m getting ready to raise $2 million for my startup real estate company. I’ve finished my business plan but a friend of mine said I should only talk to accredited investors. I’m not exactly sure what an accredited investor is and I don’t understand why I can’t talk to anybody I want to about investing in my company? Please make this one of your questions for your teleseminar.

Thanks,

Mark

Answer:

Thank you for submitting your question at www.StartUpCompanyQuestions.com. There are several critically important implications and potential dragons I gathered from your question. Since I want to keep you from battling some very vicious dragons as a result of your upcoming actions, I am answering it now so you don’t have to wait until the next teleseminar.

The term, accredited investors, has to do with securities laws – both federal and state – and making sure you comply with the very onerous restrictions that go with the fundraising for your start up company. I’ll give you both the short and long answer to what an accredited investor is in a minute. But the first thing you need to know is that if you raising capital from angel (AKA private) investors, you will almost certainly need more than just a business plan. You need what’s known as a Reg D Private Placement Memorandum – PPM – in order to comply with federal and state securities laws.

If you plan on pitching your deal JUST to traditional venture capital, you do not need a PPM. However, well over 95% of start up companies are too small, too embryonic, to hit the threshold funding levels, growth levels and potential market caps to attract VC funding. Hence, over 95% of start up companies will seek their funding from private investors. Hence, over 95% will need a Reg D PPM.

Reg D is a securities law exemption for private placements that allows companies to raise investor funds without all the costly and overwhelmingly onerous legal and accounting requirements of a public offering of stock. To qualify for the Reg D exemption, you have to follow VERY stringent rules. One is having the PPM. Another is not soliciting the general public (this is a biggie.) Another is only pitching the deal to those investors who can really afford to take the risk and lose their money. Hence, they need to be accredited. It actually gets more complicated in that you can usually offer your deal to up to 35 unaccredited investors with most offerings, depending on how they are structured – but trust me when I say that you are better off sticking with the more sophisticated accredited investors.

If you want more detail on it, check out my web site at www.FundraisingDocuments.com – there you can see why you want to do this, some of the onerous penalties for not doing this (e.g. possible but not probable jail time), and the full listing of Reg D I got from the SEC. Also, from that same page, you can jump to the definition of an accredited investor.

Also, next month I will be releasing a new Audio E-book Coaching Series, “Funding Foreplay – Getting Ready to Romance the Money For Your Start Up Company.” In addition to the multiple-module audio, you will get the ten real life sample documents (over 300 pages) that you can use as guides to develop your own “must have” ten documents – that you NEED before you are REALLY ready to romance the money. You can use these ten documents as templates for your own documentation base to help ensure that you competently and legally raise the funds for your new company.

I will be offering the first 500 copies at less than half the regular price of $795. If you are one of the first 500 paying clients, you can get all the audio modules and all the sample documents which are discussed in detail with the audio e-book for only $395. If you hired me to work with you individually to provide this same level of information, the cost would be well over $10,000. Now, you can get the information, insights and sample documents you need for under $400 IF you are one of the first 500.

After 500 copies are sold, the price WILL go to $795. I haven’t set up the shopping cart for pre-pays yet. However, if you want to make sure you are one of the lucky 500, send me an email with the subject, “Make me one of the lucky 500″ and I will let you know if slots are still available and how you can pre-pay directly and reserve your copy.

Ask YOUR Question

Go to www.StartUpCompanyQuestions.com and ask your own question. You might see it answered here – and you will get invited to a FREE teleseminar and webcast on the “Top 21 Questions Entrepreneurs Want to Know MOST about Start Up Companies!”

Robert Lee Goodman, MBA
Ceo & Chief Dragon Slayer
www.CeoResource.com

PS: I am NOT an attorney…I am not an accountant…I am an MBA and strictly a business adviser and coach. All my advice and recommendations are strictly from a general business perspective…and I strongly advise you hire competent professionals for all of your legal, tax and accounting questions.

Worried that you don’t have the diverse background to understand ALL the various critical components of forming, starting, funding and operating your new company? Concerned that you will be embarrassed by not knowing the answers to the questions that venture capitalists, angel investors and bankers may ask you when you pitch your deal?

Take a look at the 114 below questions that I cover with my Start Up Company Workshop clients. If you already know the answers to all or even most of these, then you probably are ready to generate a meaningful business plan for realistic implementation. And, you may even be ready to own and operate your own company.

Let’s find out.

The Workshop Questions

The Start Up Company Workshop includes my individually consulting with you about YOUR company with the goal of us fully defining your vision – so that we can develop and refine your glimmers into a genuinely implementable plan of action with specific strategies and tactics. To help meet that goal as comprehensively as possible, the Workshop includes us working together to answer as much as we can on all the following applicable areas for your company:

• Are your personal and new business goals REALLY congruent? Let’s make sure before you make a major investment of your time, energy, focus and money.
• What are the basic concepts of your company – from glimmer to goals?
• What are your ideal yet realistic major objectives for the company after you are in business for five year? What do you want MOST to have accomplished after five years?
• What are the company keys – for success, risk, business challenges, market differentiation and technology factors?
• What ARE you selling? Products, services, both? Now? Five years from now? Are they REALLY the best right here, right now, products or services for you to start with? How soon can you earn a dollar?
• What are your strategic and tactical foci for your marketing and sales:
  • What is YOUR calculated cost of acquisition for each of your typical customers?
  • Have you established an affordable marketing and advertising campaign within your budget constraints that matches your customer acquisition costs?
  • What are your SWOT?
  • Who are your competitors? (If your answer is “none”, you are NOT ready!)
  • What is your value proposition? Ignoring motherhood words, why WILL customers buy from you instead of their alternatives?
  • What are your sales channels? Who will close each sale? How will you motivate and compensate your sales force?
  • What are your strategies regarding ad agencies / creative content / advertising budget issues and costs – how will you REALLY rise above the noise level? Are you sure you don’t need this? Are you sure your budget is right?
  • What are your best strategies and tactics for attacking the market and generating both fast sales and reaching positive cash flow?
  • What are your forecasts for the products and services that will be sold? How many of each will be sold during each month for the first two years and yearly for the next 3 years?
  • What are your target price points and why? Are you too cheap? Are you too expensive? Are you sure?
  • What are your cost of goods? Are there better alternatives?
  • What is the most likely ramp up for sales of each product and service?
• What are your constraints to growth?
  • Personnel? Capital?
  • Product and service diversification?
  • Market demand?
  • Sales channels?
  • What would you do differently if you had $1 million more than you think you need? $5 million?
  • What would it take to increase your Year 5 revenues by a factor of 10? Are you sure?
• Do you know your W³ – Who? is going to do What? When?
  • Do you have the right Who?
  • Do you have a definite list of all the What?
  • Does the When match the timeline you need to capitalize on your ideas and the marketplace?
• Have you developed a realistic organizational structure?
  • Will it support your sales forecast?
  • Have you established job definitions and salary requirements for every position?
  • Are YOU the ideal CEO for your own company? Now? In five years?
  • How much are you going to pay YOU? Are you sure?
  • Have you laid out a K&T Chart mapping the credentials, experience and capabilities of the ideal candidate for each key position?
  • Do you have a realistic timeline for hiring each person? This includes hiring them at the right time so you don’t waste payroll – and properly reflecting the time required to interview, decide, offer, negotiate, hire and have them actually start working and being productive for you.
  • Have your capital needs and cash flow calculations taken into account all the hiring costs associated with using headhunters, Monster.com, etc.?
  • What, exactly, have you decided to do about stock options, founder’s equity, bonus pools and other incentives for key personnel?
  • Who will serve on your board of directors / board of advisors? Have you taken into account all the issues? Who are your candidates? What is their compensation?
• Have you fully defined realistic operating costs?
  • Do they reflect the direct and indirect implications of both the sales forecast and the organizational structure?
  • What kind of facilities will be required for the number of people working for the company? How many sq. ft. of space are required for offices? For warehousing? What rent per sq. ft.? What are the costs for utilities? Taxes? Insurance? How does all this change over the next five years?
  • Is your production internal or outsourced?
  • How much capital will be consumed by inventory?
  • What systems and procedures will be needed?
  • What are the detailed steps required for fulfillment?
  • Have you taken all three dozen kinds of typical operating costs into account? (MAJOR risk factors if you overlook the wrong costs.)
  • What are the industry-specific and company-specific operating costs you have beyond the usual three dozen line items?
• What are your start up capital requirements?
  • What will you have in start up costs – what dollars will you need to be spent in the first 30 days after kick off if you are going to do it “the right way?”
  • How much money will you need for everything? Are you sure? Do you know how much will be left in the bank account when you start generating positive monthly cash flow? What will you do if you start to run out of money to pay the bills?
  • How much reserves do you want to add to what you THINK you need for start up capital? How much do you need for reserves for you to be able to sleep at night since you KNOW that it ALWAYS takes longer and ALWAYS costs more?
• What is your fundraising strategy?
  • Equity or debt or self-funded?
  • If equity, what structure? What will you give up? What kind of ROI will your investors enjoy if everything goes right? Are you sure it’s enough? Are you giving away too little or too much? What happens if everything does NOT go right?
  • Do you fully understanding the laws regarding fundraising? Do you know the constraints of state and federal securities laws and the VERY onerous penalties for even a slight technical violation?
  • Investors – do you know how to find them? How to motivate them to write the check? What kind of communications you need to send them? What about their rights and your obligations?
  • Do you know the “deviled details” involved in raising the money?
  • Do you know how to start legal / stay legal?
  • What is your exit strategy? What if your investors want a different strategy?
  • What will your company be worth in five years?
• What are your major milestones for the next five years – to get from where you are now to where you want to be? Will those milestones accomplish all the five year objectives you established?
• Does your business model REALLY make sense – for you, for your family. for your team, for your investors? Is the risk / reward ratio good enough for YOU to adequately receive the ROI YOU deserve for all the investment of time, energy, money and life it will take to get you there?

If you haven’t started or run a company, or very many companies, you might not know the answers to these kinds of questions – or even knew some of the questions even existed. Don’t feel badly about it. We all have our own areas of expertise that we’ve developed over the years of our own personal history. For me, these ARE the kind of questions that I’ve spent the last three decades answering. And where I fought many of the major dragon battles – when I hadn’t known the answers!

Don’t go it alone. Benefit from my experience answering this same multitude of questions, and slaying these dragons, for my own companies and for 2,000 other companies and their CEOs. Do you really want to face ALL those dragons by yourself?

Whether you are a single person running your own dot com out of your bedroom – or have plans for multiple branch offices in multiple countries employing hundreds of people, you NEED to know the answers to the above questions – and you should know them before you even start. If you have already started, then get the answers to all the above BEFORE you get blindsided by the lethal dragons that WILL come from having no answers.

Sign up ASAP for The Start Up Company Workshop.

What’s Included in The Start Up Company Workshop

It’s one thing to read the above questions – but the real POWER of the Start Up Company Workshop is that, together, WE brainstorm each of these issues and MORE – and discuss how each question REALLY relates to YOUR company, YOUR future, YOUR specific dragons. This is where YOU will personally benefit from my three decades of experience gained from working one on one with thousands of companies and their CEOs.

The Start Up Company Workshop includes:

• 12 hours of individual telephone consulting with Robert Lee Goodman – focused on all of the above kinds of issues that are applicable for YOUR company. I do not delegate this. You benefit directly from my experience.
• Sessions will be for a single 2 hour teleconference each week for 6 weeks.
• All telephone consulting sessions will be via a teleconference bridge line so you can include up to five people on the phone call. Optionally, and at no extra charge, we can also include a webcast of our discussions and brainstorming with up to 10 additional participants. Since we will be discussing critically confidential plans for YOUR business, only those invited by you will be able to join the call or webcast. Our teleconferencing can be just you – or others in your family or others on your team that you want to have participate. That way, you can benefit from the joint collaboration of your other trusted advisors. Both the teleconference bridge and the webcast are pass code protected. However, if you prefer even tighter security, we can fore go the webcast. If you prefer even more security, we can have a standard two way phone call without the teleconferencing bridge. It is strictly your decision. My only requirement is that only those directly associated with your own company participate.
• All six telephone consulting sessions will be recorded in MP3 audio format so that you have all the calls in an easy-to-download format. Play back our sessions as often as you want on your computer or iPod. These recordings are strictly confidential and they will not be shared with others by Ceo Resource. Again, my only requirement is that only those directly associated with your own company receive the audio files.
• Formatted transcripts of each recorded session are available as Word documents as an option for $200 per hour of audio. Having the transcripts of our discussions makes it easy to add narrative to your financial projections to end up with a comprehensive business plan.
• Financial projections for YOUR company with up to three drafts – Twenty plus pages that include five years of detailed financial projections, with tables and charts, in both Microsoft Word and Excel spreadsheet formats. Projections include: Start up capital requirements, revenue forecasts, profit and loss, break-even analysis, cash flow, balance sheet, ratio analysis and future valuation analysis. I normally charge $800 for these same projections but they are included FREE with your Start Up Company Workshop. These projections will be for YOUR company based on what we cover in the Workshop.

The brainstorming between us about YOUR company is the magic ingredient here that you can’t get from a book…or even briefly reading through the list. It comes for us, together, brainstorming about YOUR specific business…YOUR specific market niche…YOUR specific dragons that will try to stand in the way of YOUR success….and the detailed strategic and tactical decisions you will make about YOUR company based on the results of The Start Up Company Workshop.

Pricing

• Standard Service: The investment for this 12 hour, six week strategic and tactical Start Up Company Workshop for your new company is only $4,600.
• Priority Service: You can expedite your planning with Priority Service – For Priority Service, we will invest two hour sessions twice per week to get it done in only 3 weeks. The investment for this Priority Service is only $9,200.
• Top Priority Service: If your timeline is critical, you can REALLY expedite your planning with Top Priority Service – Get it all done in one week! Intensive three hour sessions over four days – all in one week. The investment for Top Priority Service is only $13,800.
• On Site Service – Get it all done in two days at your location! We will invest together, a highly focused, intense two days of personal one on one face time AT YOUR LOCATION that will be dedicated to answering the Workshop’s questions for your company’s strategy and tactics. The investment for this on site mentoring is $21,400 for continental USA locations and $39,250 for international locations, with either plus first class travel costs.
• Included FREE with ALL Service Levels – Audio MP3s of all 12 hours of our telephone sessions plus over 20 pages of five years of financial projections for YOUR company are included for FREE.
• Optional – Follow on mentoring after 12 hours, if requested, will be available at my standard , priority or top priority billing rates, depending on your needs.

Note: There are a VERY limited number of slots available for this kind of individualized service and slots may or may not be currently available. If you would like to benefit from this unique and valuable service, please email me now by clicking Start Up Company Workshop to let me know your needs and timetable and I will respond with my availability.

Keynote Speaking / Seminar Training – For Those Who Need More Than 1:1

These services are for organizations that request a keynote speech (either 20 or 45 minutes) OR need a one day, up to six hours, seminar training session for up to 100 people. The investment for this mentoring is $24,500 for continental USA locations and $39,500 for international locations, with either plus first class travel.

Note: There are a very limited number of slots available for this kind of individualized service and slots may or may not be currently available. If you would like to benefit from this unique and valuable service, please email me now by clicking Speaking / Seminar Many:1 to let me know your needs and timetable and I will respond with my availability.

Other Special Needs?

Please email me now if you have other, special mentoring or meeting needs that are not covered by the above by clicking Special Mentoring Needs.

I look forward to hearing from you!

Robert Lee Goodman, MBA
Ceo & Chief Dragon Slayer